Creative revenue generation: CSULB in 2030

Many players are talking about money challenges, whether it’s students struggling to keep up with tuition, or faculty and staff seeking more competitive wages.  No wonder “Tuition is free” is one of the biggest builds in the game with over 260 replies and counting!

Mary sums up the precarity for faculty in this card:

Faculty work so hard with very little resources — I worry about funding for research, travel for conferences, incentives to teach abroad, etc. Many faculty can’t afford to purchase a home in CA let alone be expected to conduct research with 4/4 load. #resources #fairpay

Good thing that players have hundreds of new and creative funding ideas for both the university as an organization, and for students struggling with paying tuition.

In 2030, students earn money in new ways like: 

  • Having the gig economy on campus (Lori Joy):Let Tapingo make deliveries on campus. Like UBEReats or Postmates, where students can make a little extra cash by walking around and making deliveries #morestudentjobs#gigeconomy 

If senior projects became products in the real world, the profits could go directly toward paying those students’ loans with additional or a small percentage of the funds going to the college. #FundCSULB #ES2030

And in 2030, The Beach is raising money through new efforts like: 

  • A Zipline that 1) alleviates foot traffic on campus, and 2) opens to the public on the weekends for an additional income stream:We have a ZIPLINE running from the MacIntosh Building (toaster) to the Pyramid. #Transportation #CHHS2018#

Maybe, in 2030, there’s even….a doggy daycaremarijuana farm, hotel, or retirement center? 

Many believe 2030 may have more corporate sponsorship on campus, with displays of corporate partners’ newest products and technologies in campus buildings (Planon), and even corporate advertising on CSULB’s social media channels (StephanieG):

Can the CSULB Instagram page or Twitter get sponsor funding if it were to showcase products? #creativefunding #DAF

Tech titans such as Amazon and Google could “create their own ‘universities,'” which could serve as a model for “other companies who would hire our students and possibly lower the cost to students” and create a direct pipeline for students to employment opportunities (Lori Joy)

And direct corporate partnerships could be critical funding for better research lab facilities (Bessie).

By creating research partnerships with corporations, we can build better on-site research facilities, acquire more supplemental grants, and serve our students better with highly applicable training.

But of course as a public, state university, working closely with corporations may draw controversy. The College of Education warns of a potential shadow future: “Becoming corporatized is a clear concern. Even if it’s not Amazon, other corporations may have greater influence in the future. Let’s be proactive to determine other sources of revenue. #FundCSULB #ced.”